Volkswagen - Crispin Porter + Bogusky

Client

Volkswagen / CP+B

RRE Service

Influencer Marketing

Location

Baltimore, Chicago, Ft. Lauderdale, Los Angeles, Miami, New York, Ocean City, Philadelphia, San Francisco, Washington, D.C.

Task

Create interactive consumer experiences at VW Owners events in major markets throughout the U.S.

Application

RRE produced interactive live screen-printing entertainment at VW events for fans and owners of Volkswagens. The events included corporate gatherings, car shows and soccer games. RRE implemented screen-printing stations at the events, at which attendees chose a T-shirt and design, and screen printers then printed the design on the shirts live. CP+B Group provided the imagery for the screens, and RRE produced the screens, secured the printers and managed set-up and breakdown at the events. RRE also documented the events with video and photography services, handing the coverage over to VW.

Results

Currently 40 VW events have been produced by RRE throughout the U.S., with more to come. Hundreds of people leave these events with one-of-a-kind VW-branded T-shirts, forming lasting impressions.