Hurley

Brand Development, Web Content, Film

RRE Service

Web Content & Brand Development

Task

Create and manage new content for Hurley.com across three categories—art, music and culture—to engage with the brand’s core audience and broaden its reach.

Application

An in-house editor developed story ideas and managed all aspects of planning and producing feature stories, blurbs and video pieces for Hurley.com. Three feature stories, three to five blurbs on upcoming events, write-ups or reviews, and one two-minute video piece were delivered to Hurley each week. The content included stories on subjects such as underground art, skateboarding and punk rock.

Results

The content drove traffic to the site through keyword searches and re-posting on third-party sites such as The Worlds Best Ever and YouTube, among others. The content reaffirmed the brand’s commitment to the arts to previous and new visitors, resulting in increased awareness and product sales.